Nike's Surprising Misstep: How Ignoring Women Led to Their Decline

On Monday, Wall Street makes it official: Nike has lost its blue-chip luster.

That’s when the once-dominant athletic-wear behemoth drops out of the S&P 100 — the benchmark index of America’s large-cap companies — for the first time in 18 years.

With Nike’s stock down nearly 80% from its 2021 high, it’s no wonder.