Why Gen Z Can't Get Enough of Pickle-Flavored Snacks

Pickle-inspired snacks and products have become all the rage, with the novelty treats growing 30% in sales over the past year, as reported by the Wall Street Journal through its acquisition of Circana Data market research.

From pickle-flavored cotton candy to Devil Dave’s “Pickle Crack” — a craft dill pickle hot sauce the brand claims is the perfect addition to homemade Bloody Marys — countless brands are cashing in on the tart trend, with the overall snack category growing 3.8%.

Pickle-flavored trail mix has been an unexpected snack standout, growing in popularity by 10%, as opposed to 4% for the general category.